10 technical tips on choosing a name
1: Does it already exist? Check domains already in use. This is the very first thing to do to ensure the name you choose isn’t already being used. Whois
2: -_ Hyphen or underscore? It’s better to not use the hyphen; it is often confused with the underscore. It is difficult to dictate vocally and easy to forget.
3: Acute or grave accent? Accents: users tend to forget to put accents in the browser’s address bar. It’s better to avoid using accented letters in a domain name.
4: One or more objects or subjects In many cases, if the name we have selected is already taken in the singular form, we tend to change ours into the plural (e.g. funtime turned into funtimes). Statistically, users first search on the browser bar for a singular name, which means that you would be sending potential customers into the arms of your competitors.
5: Playing it safe Think in terms of “Low Typo Risk”. Avoid names in which it’s possible to confuse 0 and O for example, or names that contain words that are frequently misspelled.
6: Short You have 63 characters available and often very short names or acronyms are already taken. Those that are too long are more difficult to remember or print on your traditional communication, think of your business card, for example. Choose an average length to avoid incurring a name that is too short or too long and already exposes typos.
7: Universal or specific? Verticalize and focus on a detail, a strong point, and a secure side of your company. Avoid generic names that don’t add value or do not differ from others.
8: Sounds nice, not cacophony Think of the need to say your domain to friends and family, the name should have a pleasant sound. Try repeating it out loud and say it consciously, listen to the reaction that it has and take note.
9: Domain name and website name It is important that the domain name and the site name match. Keep in mind that when people search for a site using search engines, they start by typing the name of the site.
10: Roman numerals or should I spell them out? Numbers in the name could cause misunderstandings when you verbally give out the address. Think about a domain name like onetwothreestar.it and how many contacts could be lost or how many ways you risk complicating a simple name.Back to top
10 creative tips for choosing a name
1: Simplification Use simple words that an eleven year old would, but while thinking about complex concepts. This reasoning will allow you to think and write on two different levels, and you’ll notice that the results will be easy to understand, yet creative and whimsical.
2: Art attack Try to draw the name, can you do it? Have fun designing your dream and let it inspire you.
3: Metaphorically speaking Try thinking of different metaphors to describe your name.
4: Mix and match Try combining two words that are essential to you and that express some of your company’s values.
5: Fashionable Don’t think about fashion and trends. If names with a certain ending (creatively.it) or formulas with the subject (ising.it) are fashionable for example, remember that name will potentially remain forever. It will accompany you at every stage of your business.
6: The 5 senses Use all of your senses to explain one object, subject or service. This will help you think creatively.
7: “Nel Blu dipinto di Blu” The University of British Columbia held a study on the question of color, declaring that blue is a color that stimulates and increases creativity.
8: Eat with your hands Feel the texture of things with your hands, eat without using utensils, feed yourself like a child, reflect on the sensations, this helps creativity and brings feeling into the foreground.
9: The magic nine Write 9 words that represent your philosophy, your values and your passions. These will not change over time and will remain part of your business even in the future.
10: Ask questions Quickly write the same question from different points of view. Try writing the same idea changing the subject and object, allowing you to think fluidly. The speed with which you write down the questions will make your thinking less rigid and more immediate, and therefore more creative.Back to top